Fiero Initiative was established with purpose to make games that generate a feeling of "Fiero" in our players.
“Fiero” – possibly the most primal emotional rush we can experience. Fiero is the Italian word for “pride.” It’s what we feel after triumph over adversity. We almost all express fiero in the same way: we throw our arms over our head and yell." (Jane McGonigal, Reality is Broken).
Fiero is a feeling we've all experienced whether it be at work, in life, in love, or in play. It is a great feeling and we strive to bring you more opportunities to experience it.
Meet the Team
Meet the people who bring Fiero Initiative to life: